Business Directory

We are a second-generation family owned and operated business in our 30th year. We have been fortunate to have helped thousands of people both locally and throughout Canada. We provide quality products for fitness enthusiasts to use at home, and we also provide professional and commercial products for gyms, hospitals and clinics.

Our business is quite different from other fitness stores. What we do for people is evaluate their goals and concerns, and then work with them on a customized health and fitness plan/program to help them address their needs. There are 7 Essential Product categories that we include in a balanced fitness program. They are: Cardiovascular Products, Strength Machines, Water Therapy Spas, Saunas, Massage Chairs, Whole Body Vibration Platforms and Inversion/Oscillation Tables.

We are fortunate to offer our valued clientele one of the largest selections of quality fitness and wellness products in Canada. We are not just a website! Our main store and office is located at 202 Main St. W., Listowel Ontario. Our 10,000 sq. ft. Retail Superstore is located in the renovated Fergus Marketplace, a large historic building on the banks of the beautiful Grand River at 105 Queen St. W., Fergus Ontario. To complement that we have a significant online presence with multiple websites providing e-commerce convenience. In total we have about 25,000 sq. ft. between our Listowel and Fergus stores, with hundreds of quality health and fitness products for people to come in and try out. We believe it’s essential for people to try out products and to compare products before they purchase, so they feel comfortable with their investment decision long-term. 

Many of our clients feel that where you buy a product is more important than the type of product you buy, because it's up to the dealer to stand behind the product. That's why so many people purchase products from us, because of our high quality products, our Best Value Guarantee, our valuable education and training, and because of our service ability to stand behind our products. We're not here just to help you chose the right product,(s) but also to help you build your fitness and health program for yourself and your family.

So, come to one of our stores and you will be impressed with our extensive range of products, from Cardiovascular Products and Strength Machines to Saunas, to Therapy Hot Tubs, Swim Spas and Professional Massage Chairs, to Vibration Platforms and Inversion Tables and everything in-between. When it comes to your health and fitness needs we have everything you need to help you and your family dramatically improve your health and fitness potential.

The exclusive brands that we endorse for the 7 Essential Product categories are: TRUE FITNESS, BODYCRAFT, INADA, HUMAN TOUCH, PANASONIC, DKN, POWERPLATE, TEETER, SOFTUB, SUNRISE SPAS, and SAUNACORE.